Facebook Ad Results
For my Facebook campaign which is a
page called Southern Utah Adventures I used the ad manager to try to reach a
larger audience. For the demographics that I choose I used a radius of 50 miles
within Washington county to attract people to like my page as well as a 50-mile
radius in the Moab area because much of what I post is in regards to national
parks. I choose these two areas because I felt that these were appropriate to
reach the largest number of people who would be interested in this type of
page. I had the potential to reach around 90,000 people based on the
information that my page provided which I felt was a really good potential
number to reach. I set a budget over a week span that had an amount of $5.00 as
the max spending amount. As I tracked this over the week I found that different
days of the week used different amounts of money to reach an audience which I
found interesting. The weekend spent more money than the week day did, but it
stayed within the budget distributing different amounts on different days. I
ended up reaching a little over 400 people and accumulated 14 likes. I wasn’t disappointed
with the response I got back, but at the same time would have liked to see more
interest out of the potential audience. I now am looking into ways to become
more appealing to the potential audience and I will adjust accordingly and
launch a new ad here in the next few days.
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